Built for established supplement, skincare, food & drink, personal-care and pet brands. Outperform your current results - or you don't pay.
Attention: CPG brands doing $100K+/month
For supplement, skincare, food & drink and personal-care brands doing $100K+/month. More second orders, more subscribers, higher lifetime value and less pressure on paid - built by a partner inside your business, not an agency at the end of a ticket queue.
We outperform your current email results - or you don't pay.
Opportunity depends on traffic, list size, customer base and current email performance.
Trusted by 100+ ecommerce brands • Rated 5/5 by the founders we work with
Alcami Elements
Kochere Coffee
Vitl
Luv Health
FluentPet
Paper2eat
The Better Menopause
Crestline NutritionLondon NootropicsLegion SupplementsEvive NutritionVariety Mode
The money is in the second order
Leading case study - CorVive · supplements
A Texas supplements brand (protein, collagen, keto) that had just moved from an MLM model to Shopify DTC. Email was doing $24,342.78 - 20.02% of revenue - with flows set to manual and no dedicated sending domain. Sunlo rebuilt the welcome, abandoned-checkout, thank-you and win-back flows, segmented the list and ran two to three campaigns a week. Email-attributed revenue more than doubled in the first 31 days; April closed at $57,826.86, or 52.21% of the store.
More receipts
Cosmetics & beauty · EU · name withheld
€45,851 → €129,353 a month attributed to email.
An external team had left basic reminder-style flows, no real segmentation and a blacklisted sending domain. We rebuilt the automation strategy around converting first-time buyers and reactivating existing ones, added a consistent campaign calendar and a segmented sending strategy that restored deliverability.
Wellness & CBD · name withheld
$238,810 → $739,400 a month attributed to email.
Three default Klaviyo flows and the occasional blast. We rebuilt the strategy from the welcome series up, used pre-launch campaigns to segment engaged buyers, then hit them on launch day. Some releases sold out within hours - and email went from under a tenth of revenue to nearly a third while store revenue held flat.
Alcami Elements · mushroom coffee & adaptogens
At peak, email was 46% of store revenue - $68,491 in 30 days.
Repetitive emails in a look-alike category. We rebuilt the strategy around value-led content, nurtured new subscribers toward a first purchase and pushed subscription conversion - email revenue up 125% and total revenue up 98% within a few months.
Klaviyo · Sept 2024 – Mar 2025
Hair care & lace adhesives · USA · name withheld
Nearly five times the emails collected, then a welcome flow doing $13,400 a month.
Email was around 9% of sales and Gmail opens were running at 4%. We rebuilt the pop-up, built the core and subscription flows, ran an engagement-gated deliverability fix and a weekly calendar. Email and SMS reached 31% of revenue in the anniversary month.
Klaviyo · Nov 2025 → Jul 2026 · peak month shown
Online health & supplements retailer · UK · name withheld
Sign-ups 32 → 511 in the first 30 days. Email now 33–36% of revenue.
Klaviyo was on the free plan, sends capped at 500 a month and stopping on the 4th. New multi-step pop-ups took sign-ups up 16×; the welcome, abandonment, replenishment and win-back flows went live, then a brand- and category-led campaign calendar.
Klaviyo · May 2025 → Jul 2026
Skin & hair-care device, 90-day filter subscription · UK · name withheld
Attributed revenue up 129% on the previous 30 days; welcome flow the biggest earner in the account.
A lead magnet was pulling cheap leads the brand had “never really capitalised on”. We rebuilt the welcome flow, replaced the pop-up (submit rate roughly doubled), built the abandonment and replenishment flows around the 90-day filter cycle and started a campaign calendar.
Klaviyo · 16 Jul → 3 Sep 2026 · percentages only at the client's request
Supplements · 45+ female audience · USA · name withheld
Around 38% of revenue from email inside a month - $27K from flows, $17K from campaigns.
Just migrated from Mailchimp. We kept the tone formal for an older, mostly female audience, tested plain-text campaigns while the primary flows were built, then moved to designed emails once they proved to outperform - on a pop-up converting 20% of mobile visitors.
Klaviyo · first 30 days
Screenshots are unedited Klaviyo dashboards from client accounts. Results shown are from specific client accounts and are not a promise of identical performance; brand names are withheld where clients asked us not to publish their figures.
Why most CPG email underperforms
A $40 tub, a $28 serum, a $22 bag of coffee - you can't acquire your way to profit on a single sale. The money is in orders two to five, and most accounts have no system for them.
Every send is “15% off this weekend” to everyone on the list. Margin evaporates, the list learns to wait for the code, and the emails say nothing about why the product is worth reordering.
A two-email welcome and an abandoned cart, on the platform's default timing, built once and never touched. Replenishment, subscription and win-back - the flows that make consumables work - don't exist.
Sell the routine, not the discount. Build every flow around how long the product lasts and what has to happen in the customer's head before they reorder.
We don't run discount cannons. We make reordering the obvious next step - and measure it on placed orders, never opens.
What actually changes
A customer's first 60 days
The third option
Consumables don't need louder promotions. They need the second order made obvious - and a channel that compounds instead of burning out.
→ More second orders, on time, every cycle
Reorder reminders triggered by serving count and purchase date per SKU - the flow most CPG accounts don't have, and the one that usually out-earns abandoned cart.
→ More recurring revenue you can forecast
Move one-time buyers to subscribe-and-save at the moment it makes sense, then protect it: skip and pause prompts, failed-payment recovery, pre-renewal value emails.
→ Fewer refunds, more customers who stick
Supplements and skincare take weeks to show results. The emails between order and reorder decide whether the customer sticks - or refunds.
→ A list that earns more every month, not less
Two campaigns a week around launches, restocks, bundles and seasonal peaks - segmented by what each customer already buys - with deliverability discipline so the channel keeps earning.
Replenish. Subscribe. Educate. Compound. - that's how a $40 tub becomes a $400 customer.
Not just a few pretty emails
Repeat rate, time-to-second-order, subscription conversion, deliverability and the flows you're missing - with what each one is worth.
Launch, restock, routine and education sends - planned, written, designed, segmented and deployed around real buying decisions.
Welcome and abandonment through post-purchase, replenishment, subscription save, cross-sell, win-back and sunset - built inside your Klaviyo.
Subscription events, serving counts and purchase history wired into the flows so timing comes from your data, not platform defaults.
Copy that sells without disease claims or unsupportable promises; list hygiene, sending discipline and monitoring to protect the channel.
Weekly plain-English reporting tied to revenue, A/B tests on offers, timing and creative, and a dedicated account manager who owns the numbers.
All of it done for you, inside your Klaviyo, by senior specialists on your account.
How we work with you
Agencies send decks and wait for approvals. We sit in your Slack, plan the calendar with you, and treat your margin like it's ours - because the founders have run their own ecommerce brands since 2016.
Luke or Tom run the first call and shape the plan with you. No setters, no closers, no 42-page audit nobody reads.
A shared channel with your dedicated account manager. Questions answered the same day, approvals in minutes - not email chains and ticket queues.
Margin, inventory and cash flow are our problem too. No discount cannons to hit a vanity number; no send that trades next month's list for this week's revenue.
Every week: revenue, what moved, what we're testing next. If a number drops, you hear it from us first - with the fix, not an excuse.
Launches, restocks, flavour drops and subscription changes are planned with us in the calendar, not announced to us afterwards.
Flat fee, rolling monthly, 30 days' notice, no revenue share. We'll also tell you no - to claims that risk the domain and sends that burn the list.
You shouldn't be paying anyone to learn your category with your money.
The work
Every send is designed from a blank page in the brand's own world - product-led, mobile-first, built to be read in the four seconds you actually get. Hover (or scroll on mobile) to see the full email.
Every email above is client work from our consumable-brand accounts.
In their words
Rated 5/5 across 56 client reviews
“Our email revenue has doubled since working with them. Their designs and flows are best in class.”
“The KPI's had significant improvement over just 30-60 days. What's even better is the fact that they provide in depth weekly reviews of our account.”
“I run an e-commerce business and have been absolutely delighted with the work Sunlo have done for me. They more than doubled the proportion of revenue I was generating from email… I've been blown away by their results.”
“Wish i joined them sooner. They have increased our attributed revenue from email by 40% which is absolutely brilliant! Can leave them to run our retention with peace of mind.”
“Sunlo has been so incredible to work with. They totally turned around our email marketing and are now able to pull in 30+% revenue for our company in their emails alone. Couldn't recommend them more for any ecomm brand looking to grow and foster their community.”
“I was a little hesitant at first as its a major purchase for me… After dealing with Sunlo for coming on 3 months I am actually BLOWN AWAY by the value they have created and the added sales to our company. Its impossible to see the numbers and argue the fact that they pay for themselves 10x over!”
For qualified brands
If your brand is doing $100K+ a month, has consistent traffic and owns a real customer list, we audit the account and agree a target against what your email does today: attributed revenue, repeat rate, subscription conversion.
If Sunlo takes your brand on under its performance guarantee and doesn't beat the agreed baseline in the agreed window, you don't pay the management fee - subject to the final agreement and eligibility requirements.
Read straight from your own Klaviyo - placed-order revenue attributed to email, repeat-purchase rate and subscription starts - over the same period and the same audience. We agree the numbers on the audit call, in writing, before anything is built.
Because the outcome is built on customers you've already paid for. The receipts above are what happens when replenishment, subscription and second-order flows are actually built - we'd rather be paid on that than on a deck.
That is not ambition - it is what the receipts further up this page show across our consumable-brand clients. Put your numbers in.
Drag the sliders. Nothing is stored.
Illustration, not a guarantee or projection - your actual target is agreed after the audit, based on your traffic, list, product cycle and data.
All of it built on repeat purchase and subscription - growth that protects the channel instead of burning the list.
Launched three weeks ago with 400 subscribers and looking for a miracle? This probably isn't for you.
See whether my brand qualifies
No commitment. We will inspect the opportunity before recommending a plan.
No. Sunlo has run email for 100+ ecommerce brands across most categories. Consumables are where we've done the most work and where the system is deepest - 40+ supplement, beauty, food & drink, oral-care and pet brands - so this funnel and team are built for them.
More, not less. Marketplace customers aren't yours; DTC subscribers are. Email is how you move repeat purchases onto your own store at your own margin, and how you launch new SKUs to an audience before you pay for placement.
Yes. The major subscription apps push their events into Klaviyo - subscription started, upcoming charge, skipped, cancelled, payment failed - and those events are exactly what the subscription-save and pre-renewal flows run on. We scope your specific setup on the audit.
No. We write to sell without disease claims, “cures” or before/after promises you can't substantiate. Education, ingredient stories, routines and social proof do the selling. Compliance sign-off stays with you; we make it easy to give.
Yes, where it earns its place: replenishment reminders, restock alerts, subscription and shipping notices, and a small number of launch sends. We don't run SMS as a discount cannon - it burns the list.
Keep them - brand knowledge and fast approvals make our work better. What Sunlo adds is the consumables system: replenishment logic, subscription flows, deliverability discipline and the testing engine one generalist rarely has time to build. If the receipts above embarrass your current numbers, that's worth knowing too - the audit will tell you either way.
Typically the nine core flows and the campaign calendar are live within the first 30 days; replenishment logic per SKU and subscription flows follow as soon as your product data is mapped. Campaigns start earning in week one while the flows are being built.
A flat monthly fee, no revenue share, rolling monthly with 30 days' notice. Pricing is shared on the audit call once we've seen your account and know the scope - it depends on SKU count, subscription setup and whether SMS is in play.
This offer is designed for established brands doing more than $100K per month. Below that, the customer volume usually isn't there for replenishment and subscription flows to move the numbers meaningfully, and a full retention system rarely pays for itself.
On the audit call we take your current email numbers - attributed revenue, repeat-purchase rate, subscription starts - and agree, in writing, the baseline we have to beat and the window we have to beat it in. If Sunlo takes your brand on under the performance guarantee and doesn't beat that baseline, you don't pay the management fee for that period. It is subject to the final agreement and to eligibility: $100K+/month, consistent traffic, a real customer list, access and approvals on time.
Nobody honest can promise a specific outcome - platforms, inboxes and markets change. What we can do is put our fee behind beating what you have today, agree a realistic target after the audit based on your traffic, list and product cycle, and report against it every week.
You have already paid to acquire the customer. Let's make the second, third and tenth order the default.
We will analyse your flows, subscription setup, deliverability and customer data, then show you where the repeat revenue is hiding.
30 minutes with a co-founder - no setters or closers. Want an NDA first? Done.
For qualified brands doing $100K+/month. No obligation. No generic 42-page audit nobody reads.
We outperform your current results - or you don't pay.
One quick question before you pick a time
The audit is a real investment on our side, so we only run it where a retention system can move real money.
30-min call · No card · Limited onboardings each month
Rated 5/5 by the founders we work with
You qualify - pick a time for your audit call
Calendar not loading? Open Calendly in a new tab
Not quite yet
The system is built for brands doing $100K+ a month, where replenishment and subscription flows move real money. Below that it rarely pays for itself - and we'd rather tell you now than waste a month of your time. When you cross $100K, come back; we'll be here.
One quick question before you pick a time
The audit is a real investment on our side, so we only run it where a retention system can move real money.
30-min call · No card · Limited onboardings each month
Rated 5/5 by the founders we work with
You qualify - pick a time for your audit call
Calendar not loading? Open Calendly in a new tab
Not quite yet
The system is built for brands doing $100K+ a month, where replenishment and subscription flows move real money. Below that it rarely pays for itself - and we'd rather tell you now than waste a month of your time. When you cross $100K, come back; we'll be here.
